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1.1 Company’s Profile
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1.2 Does your company implement virtual world marketing?
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If yes, please proceed to question 1.2.1 (skip question 1.2.2).
If no, please proceed to question 1.2.2 (skip question 1.2.1).
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1.2.1 Please tell me more about your company’s virtual world marketing program, including the platform (e.g. Second Life, There.com). What are the benefits and challenges? Does your company plan to continue implementing and why?
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1.2.2 Have you heard about virtual world marketing before? Are you interested to implement virtual world marketing in your company and why? What do you expect from virtual world marketing?
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