What does Corporate Social Responsibility do for customer relations?
Answers marked with a * are required.
1.
Gender
Male
Female
2.
Age
18-25
25-32
33-40
41-48
49-56
57-64
And above
3.
Where do you live?
Northern America
South America
Western Europe
Southern Europe
Eastern Europe
China
South-East Asia
Oceania
Africa
4.
Your income level (Yearly, in Euro's)
0 - 5000
5.000 - 15.000
15.000 - 25.000
25.000 - 35.000
35.000 - 45.000
45.000 - 55.000
55.000 - 65.000
65.000 - 75.000
75.000 - 85.000
85.000 - higher
5.
Your occupation
Student
Employee
Independent
Lower management
Mid Management
High Management
Board of Directors
6.
When buying a product, are you aware of the Corporate Social Responsibiliy (CSR) strategy of the brand?
Do not actively look for it
No, I don't care
Sometimes
Yes, I only buy products from brands that implement a good CSR strategy
7.
Does a company which actively implements a CSR strategy 'gain points' with you?
Yes
No
Don't care
8.
Would you, in case of equal product quality, choose a brand (with active CSR strategy) with a 5% higher price, over one with none?
Are you nuts?
No, they should just choose to do it with accepting lower profits
Yes, if I like what they do
Always
9.
In case of actively communicating a brand's CSR strategy (humanitarian, environmental, or any other way), would you feel you are actively contributing to a 'better world'?
Yes
No
10.
Would you feel more connected of a brand when you know your money is put to 'better use'?
Yes
No
11.
Will you tell the people around you about a brand that uses part of its profit for 'profit for humanity and Earth'?
Yes
No
They should tell people themselves
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