URBAN BRAND CONNECTION
Answers marked with a * are required.
  We are conducting a short survey to establish how brands can cater better to their potential customers and to get an idea of how you would like to be engaged when they are advertising their products or services. It should only take a few minutes and all information will be anonymous.
 
1. Age? *
 
 
 
2. Gender? *
 
 
 
3. What are your favourite brands?  *



















































       		 
 
 
4. Please explain why you like the brands selected in Q3 *



       		 
 
 
5. What brands do you trust?  *



















































       		 
 
 
6. Why do you trust the brands you selected in Q5?  *
      
 
 
 
7. What brands are getting it right? *


















































       		 
 
 
8. Why would you say the brands in Q7 are getting it right? *
       		 
 
 
9.

      Are some brands trying too hard to associate themselves with urban artists/musicians? 

 *



      
 
 
 
10.

     If the answer to Q9 was yes, please explain why

 *
      
 
 
 
11.

     How should brands approach the urban audience?

 *





      
 
 
 
12. Can you think of any brands that have created successful partnerships with urban artists/musicians? 


Example:

a. Adidas

b.    Lucozade

c.     Reebok
 *
      
 
 
 
13.

     What motivates you to buy a brand’s product?

 *





      
 
 
 
14.

     How important is it that a brand has a presence on facebook, twitter, etc

 *





      
 
 
 
15.

     Where do you watch the majority of your TV programmes

 *




      
 
 
 
16. What percentage of your time do you watch TV programmes on the following:
a. TV
b. Internet via PC/laptop
c. Tablet
d. Mobile device
 *
      
 
 
           
 

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