畢業論文問卷:故宮博物院與群眾關係研究 The dissertation survey: An analysis of relationship management with strategic publics for the National Palace Museum in Taiwan
Answers marked with a * are required.
休士頓大學UNIVERSITY OF HOUSTON 參與研究同意聲明CONSENT TO PARTICIPATE IN RESEARCH
研究題目：PROJECT TITLE:
The emperor’s treasure without the walls: An analysis of relationship management with strategic publics for the National Palace Museum in Taiwan
您受邀參加休士頓大學傳播學院研究生黃郁涵的研究計畫。該研究計畫已通過休士頓大學試驗委員會（Committee for the Protection of Human Subjects）(713)-743-9204的審核。
You are being invited to participate in a research project conducted by the investigator, Yu-han Huang, from the School of Communication at the University of Houston. This project has been reviewed by the University of Houston Committee for the Protection of Human Subjects (713)-743-9204.
您參加此研究調查是自願的,您也可以隨時拒絕或中斷填寫該問卷,本研究不會對您的權益造成任何損失。Your participation is voluntary and you may refuse to participate or withdraw at any time without penalty or loss of benefits to which you are otherwise entitled. You may also refuse to answer any question.
研究目標：PURPOSE OF THE STUDY
此研究有兩大目標,第一,幫助我們了解文化機構的新趨勢—博物館數位化—將如何有效的改變群眾類型及創造更多正面的關係結果;第二,此研究試圖理解兩項公共關係的理論(Situational Theory and Relationship Management Theory)在不同文化背景下的可行性,並測試兩項理論是否能為群眾研究帶來更精確的分析。This study has two purposes. First, it aims to improve our understanding of how the new trend—museum digitalization -- is likely to be effective in changing the public types and creating more positive relationship outcomes. Second, it examines the applicability of the two theories to a foreign cultural background to see if they help produce a more accurate public analysis.
研究程序：PROCEDURES
您將是此次研究計畫中,200位受訪者的其中一位。
You will be one of approximately 200 subjects to be asked to participate in this project.
該問卷為兩階段網路問卷,約花費您20分鐘作答。
You will need to respond to a survey questionnaire, which will take approximately 20 minutes via a web-based survey.
此問卷為匿名問卷,該研究不會要求您提供任何個人資料。
Your participation in this project is anonymous. The project will not ask any personal information in the survey.
該問卷沒有潛在風險,不會對您造成損失或傷害。
Because this survey is anonymous and participants will not be identified by name, this project presents no foreseeable risk to participants.
您將被事先告知該研究是自願性的,您可以隨時停止或拒絕作答。
Participants will be told that their participation is voluntary and that they can decline to answer specific questions or to end their participation at any time without penalty.
您的參與,將幫助我們進一步了解在博物館數位化後,參觀者個人的溝通行為及態度變化,另外,您的參與將幫助我們檢驗公共關係兩項理論（situational theory of publics and Relationship Management Theory）在台灣的可行性,另外,這個研究提供博物館公共關係人員一個標準,決定結合新科技的活動是否能為溝通策略增加價值,並吸引主要族群。Your participation may help investigators better understand how people change their communication behaviors and attitude after the museum digitalization campaign, which helps examine the feasibility of situational theory of publics and Relationship Management Theory in Taiwan. Also, this research provides the museum public relations practitioners a useful criterion to determine whether the new technology campaign can effectively add value to the communication strategy to attract their target visitors.
此次參加研究調查者,將有機會得到＄20 NASA太空總署紀念杯一份,如果您願意參加抽獎,請在問卷的最後留下聯絡方式。謝謝
The participants will have chances to get $20 "NASA souvenir cup" as rewards for participation; if you would like to participate in the drawing, please leave your contact information after completing the online survey.
此研究結果可能會發表於學術期刊或用於教育用途,但所有受試者的身分將會被保密
The results of this study may be published in professional and/or scientific journals. It may also be used for educational purposes or for professional presentations. However, no individual subject will be identified.
如果您有任何問題,歡迎與我聯絡
IF YOU HAVE ANY QUESTIONS OR CONCERNS REGARDING THIS PROJECT. PLEASE CONTACT Yu-han Huang at yhuang3@mail.uh.edu, or 832-561-1992.
黃郁涵 Yu-han Huang
休士頓大學傳播學院公共關係研究所Jack J. Valenti School of Communication, University of Houston
電話Phone: 832-561-1992
Email: yhuang3@mail.uh.edu
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