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1.
Are you...
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2.
Are you...
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3.
Number of adults permanently living in your household
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4.
Children in household. Check all that apply.
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5.
City/Town
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6.
Province
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7.
Please indicate the current TV service provider at your primary residence.
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8.
If you have changed TV service providers within the past two years, please select your previous service provider. Skip question if this does not apply to you.
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9.
How much do you currently pay, after all discounts are taken into account, for your regular, monthly TV service?
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10.
On average, how much would you say your monthly spend on TV service has changed over the past two years?
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11.
If you stated that you are spending more per month above, please answer this question. Otherwise, skip this question.
If your monthly spend on TV service has increased (as answered above), what would you say are the main reasons for the change? Check all that apply.
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12.
If you stated that you are spending less per month above, please answer this question. Otherwise, skip this question.
If your monthly spend on TV service has decreased (as answered above), what would you say are the main reasons for the change? Check all that apply.
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13.
Please rank the following attributes of your television service in order of importance to your household.
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14.
Please indicate which statement best reflects your preference for billing of TV services.
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15.
PVR (Personal Video Recorder) set top boxes allow you to:
Record and create libraries of any TV programs that are received through your TV service.
Set the PVR to record, delete all or some parts of programs very easily with your remote control or from any Internet access point (fixed or mobile) if you are not at home.
Attach external disk drives to increase the size of the library you can create.
Record multiple programs simultaneously, allowing you to watch one program while recording one or two others at the same time so you don't miss a program.
"Free" Video On Demand (VOD), available through digital set top boxes, is a service where:
You can access a library created by your service provider of some shows that have previously aired on networks.
Availability of programs is determined by the service provider and the networks and are deleted from the their libraries on a regular basis.
Online TV shows on networks' websites (like CTV, CityTV, Global) are available to watch for free even if you don't have a digital set top box.
When comparing PVR service to Free VOD service then, which one represents the best value for digital TV subscribers.
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16.
How many High Definition TVs are used regularly in your household?
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17.
Most service providers offer networks (CTV, CBC, Global, ABC, FOX, NBC, PBS, etc.) in high definition (HD) at no additional charge to the monthly programming service.
Excluding any charges you pay for HDTV set top boxes, do you currently pay for optional HDTV channels or packages?
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18.
Overall, how satisifed are you with your current TV service in the following general areas?
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19.
Have you contacted your TV service provider over the phone at least once in the past two years? If yes, please check all reasons that apply.
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20.
Have you visited your TV service provider's web site at least once in the past two years? If yes, please check all reasons that apply.
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21.
Regarding your intentions to stay with your current TV provider or switch, please check one of the following:
I/We....
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