Quest for a quench
Answers marked with a * are required.
Quest for a quench
  Hi, we are students of IIM Ahmedabad and are conducting a survey to understand the out-of-home beverage market (coffee shops, tea bars, juice shops etc) in Ahmedabad and explore the opportunity of opening up a new chai bar. We would like to thank you for taking out time to help us in this endeavour.
 
1. Have you ever visited a coffee/tea shop? *
      
 
 
 
2. Which of the following coffee/tea joints is your favourite? It need not be the one that you visit most frequently. (Please select only one option.) *
      
 
 
 
Please share your experience of your favourite coffee/tea shop (as indicated above) through answering the following questions:
  
 
 
3. How often do you visit this shop? (Please select only one option) *
      
 
 
 
4. What is the primary reason for your visit? (Please select only one option) *
      
 
 
 
5. What do you generally order there? (You may select more than one option) *
       		 
 
 
6. We would want to know more about your liking for this particular shop. Could you rate this place on the following attributes? (Please rate them on a scale 1-5. 1 means best and 5 means worst) *
  1(Best) 2 3 4 5(Worst)
Ambience
Quality of item served
Value for money
Availability of snacks accompanying beverages
Brand name
Variety in options to choose from
Customer service
 
 
 
7. How much do you approximately spend per person on each visit? (Please select only one option) *
      
 
 
 
8. Does this place serve your favourite cup of tea? *
      
 
 
 
9. Have you heard of a dedicated tea bar? *
      
 
 
 
10. What do you think is served in a tea bar? (You may select more than one option) *
       		 
 
 
11. Which activity would you associate, most, with your visit to a coffee shop/chai bar? (Please select only one option) *
      
 
 
 
12. What according to you will be the most preferred location for a coffee shop/tea bar? (You may select only one option) *
      
 
 
 
13. We would like to design a perfect Chai (Tea) bar for you. Please rank the following attributes on the basis of influence they have on your choice of a chai bar. (**PLEASE GIVE DIFFERENT RANKS TO EACH**) *
  Rank 1 Rank 2 Rank 3 Rank 4 Rank 5 Rank 6 Rank 7
Ambience
Quality of items served
Value for money
Availability of snacks accompanying beverages
Brand name
Variety in options to choose from
Customer service
 
 
 
14. What serving method would you prefer? (You can select only one option) *
      
 
 
 
15. Design your own tea bar: In addition to tea - how much do following items enhance your experience? (Rate these items on a scale of 1 to 5. 1 reflecting maximum preference and 5 least) *
  1 (Must Required) 2 3 4 5 (Least Required)
Coffee
Burger/ Sandwich
Chat
Pastries and cakes
Ice – cream
Cold drinks
Fresh Juice
 
 
 
16. What kind of lighting would enhance your experience at a Tea Bar? (Please select only one option) *
 
 
 
17. What kind of music would enhance your experience at a Tea Bar? (Please select only one option) *
 
 
 
18. What kind of ambience would enhance your experience at a Tea Bar? (Please select only one option) *
 
 
 
19. Would you visit a tea bar if it is opened by a well-known tea producer? *
      
 
 
 
20. Please indicate which age group you belong to. *
      
 
 
 
 
 

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