For The Love of Cupcakes Part 1
Answers marked with a * are required.
1.
For The Love of Cupcakes Part 1
Do you love cupcakes?
Have you ever bought/tried/seen cupcakes before?
Do you know any of the cupcakes brand in Malaysia?
If you have a YES for any of the question above, please help me out to fill in some surveys here :D
I'm Ellina from Media Innovation, MMU Cyberjaya and this survey can help me alot for my Final Year Project. I'd appreciate if you could spend some time for this :) Thanks!
1.
I am a
Male
Female
2.
My age group is
*
Under 10
11-17
18-25
26-39
40-49
50 and above
3.
What is your race?
*
Malay
Chinese
Indian
Other (Please Specify)
4.
Marital Status
*
Single
In a Relationship
Married
Divorced
Its Complicated
5.
I live in
*
Urban
Rural area
Other (Please Specify)
6.
What is your occupation?
*
Student
Professional
Administrative
Self Employ
Not Working
Other (Please Specify)
7.
Have you eaten cupcakes before?
*
Yes
No
8.
If yes, whats the name/brand of the cupcakes you've tried?
9.
What would be the factors that will make you buy certain cupcakes?
*
Cupcakes Design
Price
Taste
I only eat/buy if its my favorite flavor
Other (Please Specify)
10.
What would be the occasion for you to buy cupcakes?
*
For myself to eat! I LOOOOVE cupcakes!
Birthday Gift
Party Snacks
Wedding
Surprise for Boyfriend / Girlfriend
Other (Please Specify)
11.
Have you heard of Cuppacakes by Wondermilk before?
*
Yes
No
12.
How would you describe Cuppacakes by Wondermilk cupcakes ?
*
Expensive
Cheap
Taste Good
Awesome Packaging
Great looking design
Popular
I have no idea
Other (Please Specify)
13.
What are your main dissatisfaction about Cuppacakes by Wondermilk?
*
Pricing
Packaging
Nutrition
Flavors/Taste
Promotion
Design
Other (Please Specify)
14.
Rate the following cupcakes cafe. 1 for Very Popular to 5 for Least Popular
*
1 Very Popular
2
3
4
5 Least Popular
Bisou Bake Shop
Cupcake Chic
Cuppacakes by Wondermilk
Marmalade Cafe
A Taste Boutique
15.
Select top 5 of these Online Cupcakes boutique in Malaysia that you know of.
*
Shalia's Treat
Dolce Cupcakes
Tinkerbell Cupcake
Vanilla Pod
Sarah Jasmin's cupcake
Pretty Frosting
I Love Cupcakes
Whiz Cakes
Datin Mary Zain Cupcakes
Superb Novelty Cake
Cupcakes ETC
Ween Cupcakes
Other (Please Specify)
16.
In your opinion, what is the most effective media to promote Cupcakes?
*
Environmental
AudioVisual
Web
Mobile
Print Ad
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