ORGANIC and YOU!
Answers marked with a * are required.
 
1. Do you currently shop for organic or natural clothing, accessories, or home-goods? (any non-food items) *
      

 
 
 
2. Will you shop for organic or natural clothing, accessories, or home-goods in the future?
      

 
 
 
3. For which product categories do you buy organic and/or natural products? (Check all that apply)
      
 
 
 
4. At which three stores do you shop for organic clothing, accessories, and home goods most frequently?
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2.
3.
 
 
 
5. When shopping for organic or natural products (not including food items), how important do you rank the following factors? Please rank on a scale from 1-10, with "10" being very important
  1- Not at all important 2 3 4 5 6 7 8 9 10- Very Important
Easy to purchase
Brand recognition
Low price
High price
Able to compare products
Attractive
Easy to find
Quality of materials used
Unique product
How/where produced
Expensive/Exclusive brand name
Certfied organic
 
 
 
6. Please explain any other factors that are important to you when shopping for organic or natural products.
 
 
 
7. Do you currently use the internet to shop for organic or natural clothing, accessories, or home goods?
      

 
 
 
8. Do you plan to shop on the internet for these types of organic or natural products in the future?
      

 
 
 
9. How much are you likely to spend during a single "shopping trip" to an internet lifestyle store? (like Target.com)
      

 
 
 
10. How easy do you feel it is to shop for organic or natural products on the internet?
      

 
 
 
11. Based on your answer to the previous question, what about shopping for organic products on the internet makes it easy or difficult?
 
 
 
12. At which three internet stores do you shop for organic or natural products most frequently?
1.
2.
3.
 
 
 
13. What do you like and dislike about shopping at these internet stores?
 
 
 
14. Do you look for deals or bargains on organic and natural products?
      

 
 
 
15. How do you find out about organic and natural products? (Check all that apply)
      
 
 
 
16. What makes you smile?
 
 
 
17. Would you like to receive an email about the launch of a new organic & natural product retailer?
      

 
 
 
18. What is your name?
 
 
 
19. What is your email address?
 
 
 
 
 

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