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1.
What is your gender?
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2.
Which of these age groups do you fall into?
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3.
Which best describes your employment status?
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4.
How often do you drink Coffee?
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5.
What type of drink do you likely view Coffee as?
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6.
Do you find coffee addictive?
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7.
What would the reason be if you’d drink a cup of coffee?
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8.
What drinks would you prefer other than coffee?
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9.
What sort of coffee do you prefer most?
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10.
Would you prefer a 3 in 1 packet over Self-brewing a drink?
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11.
What sort of media do you tune to most?
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12.
What brand of coffee do you drink?
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13.
How many tablespoons of sugar do you put into a cup of drink?
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14.
Please rate your opinion on Coffee price. Thanks! (Number representing from Cheap to Expensive)
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15.
Please rank on a scale of 1 to 4 the important characteristic when buying of a product, from your view. (1 being the most important follow by the least important)
(PLEASE RANK 1 COLUMN FOR 1 ANSWER ONLY! THANKS!)
Wrong
1 2 3 4
Quality o
Brand name o
Price o
Convenience of location o
Correct
1 2 3 4
Quality o
Brand name o
Price o
Convenience of location o
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16.
Does the price of coffee today affect your purchase of it?
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17.
What sort of elements do you prefer in an Advertisement?
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18.
You find Advertisements …
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19.
Rate your trust in Ads. (Number representing from Lowest to Highest)
*
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20.
Personally, do you think coffee affects health?
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