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1.
Do own a used car?
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2.
Why or why not did you buy a used car?
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3.
What do you look for when buying a new car?
(e.g. features, services, price,...)
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4.
Did you buy your car from a dealer?
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5.
Do you prefer face to face contact, or are you comfortable looking online?
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6.
Before buying your car, did you do any research online?
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7.
Have you heard about autotrader.ca and driving.ca?
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8.
If you've heard about them, what do you think about the websites?
(ease-of-use, reliability, features,...)
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9.
What are the top 3 websites you visit?
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10.
What are the top 3 magazines you read?
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11.
Do you ever look at online banners?
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12.
Do you watch online commercials?
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13.
What types of sport are you interested in?
(click more than one)
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14.
Have you ever been to an autoshow?
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