Shopper Insights and Marketing Community Survey
Answers marked with a * are required.
1.
How interested are you in joining an online community designed for Shopper Insights and Marketing Professionals?
Not Interested
Somewhat Interested
Interested
Very Interested
2.
Please explain your previous answer
*
3.
When would you be most likely to visit this type of community?
During Work
At Home After Work
While Traveling for Business
Weekends
Other (Please Specify)
4.
What elements would you expect to find in this type of online community?
Job Postings
Web Seminars
"Marketplace" for Products and Services related to Shopper Insights/Marketing
Ability to write my own Blog
Industry News/Hot Topics
Blogs from Industry Experts
Question & Answer Forums
Chat Rooms for peer to peer communication
Ability to Post/Share Documents
Newsletters
Chat Sessions with Industry Experts
Other (Please Specify)
5.
How likely are you to PARTICIPATE in the following activities?
Would Not Participate
Sometimes Participate
Participate Often
Participate Very Often
Writing your own Blog
Commenting on others Blog posts
Message Boards/Forums
Chat Sessions with Industry Experts
"Webinars" on interesting topics
Surveys
6.
What other activities not listed above would you be likely to participate in?
1
2
3
7.
Which of the following motivate you to PARTICIPATE in this type of online community?
I want to promote my company's product/service
I want to meet other like-minded collegues
I want to become an industry "guru"
I want my opinions to be heard
I like teaching/mentoring others
Other (Please Specify)
8.
What barriers would prevent you from PARTICIPATING in this type of online community?
I do not have time
My company may frown upon it
I want to remain anonymous
I just like to listen
Other (Please Specify)
9.
If you could wave a magic wand and design your own community, please describe what it would be.
10.
Where do you live/work?
U.S./Canada
U.K.
Other EU Country
India
China
Other Asian Country
South America
Mexico
Middle East
Russian Federation
Other (Please Specify)
11.
What type of company do you work for?
Retailer
Manufacturer
Consulting
Marketing Research Supplier
Advertising Agency
Recruiting
Other (Please Specify)
12.
What is your job function/level?
Sales/Business Development
Executive
Brand Marketing
Shopper Marketing
Buyer
Category Management
Shopper Insights
Consumer Insights
Account Planner/Strategy
Other (Please Specify)
13.
Which of the following best represents the number of employees at your company?
0-10
11-49
50-500
500-2,500
2,500+
14.
What Gender Are you?
Male
Female
Prefer Not to Say
15.
What is Your Age?
18-24
25-29
30-34
35-39
40-45
46-55
55+
Prefer Not to Say
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