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1.
Are you male or female?
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2.
Please indicate your age category:
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3.
Please indicate your annual income:
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4.
Where were you directed to this survey from?
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5.
Which retailer did the profile/page belong to?
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6.
How long have you been a follower/member/fan of that particular retailer on that particular site?
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7.
How often do you visit that retailer's page/profile on that particular social networking site?
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8.
How frequently do you actively contribute to this particular page/profile?
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9.
What type of content have you contributed?
(please select all applicable)
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10.
Have you ever received a personal response directly from the retailer?
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11.
How quickly does the retailer typically respond?
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12.
On a scale of 1 to 10, how much do you value the following benefits of being a follower/member/fan of this retailer via social networking?
(1 = low, 10 - high)
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13.
Do you tend to purchase business or home products from this retailer?
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14.
How frequently do you purchase products from this retailer online?
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15.
Do you feel more inclined to make a purchase through this retailer, as a result of your social networking experiences with them?
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16.
If yes, why is this?
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17.
As a method of gathering information about a retailer, do you find social networking more effactive than:
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