Market Research Assignment: The Xbox
Answers marked with a * are required.
 
1.

Which group do you belong to?     

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2.

What is your age?

 

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3.

What is your Gender?

 

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4.

How many DVD players do you own?

 

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5.

Do you own any Gaming Console already?

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6.

What gaming console do you own? (Check all that apply)

 

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7.

What Gaming Console appeals to you most and why?

 

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8.

Do you know anyone who owns a gaming console? If yes, have you ever played a game or watched a movie on it?

 

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9.

If you were to purchase a Gaming Console, what benefits would you be looking for?

 

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10.

If the benefits listed above were part of this console or an added benefit, would you consider purchasing this item?

 

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11.

How much would you be willing to spend on a gaming console?

 

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12.

If purchasing a gaming console, would you consider it:

 

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13.

Would you consider purchasing the Xbox as a gift?

 

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14.

If a gaming console came with in exercise program/game, would this entice you to possibly make a purchase?

 

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15.

Would you prefer to stay indoors to exercise with a gaming program or go to the gym?

 

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16.

Have you noticed the recent advertisements of Gaming Consoles?

 

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17.

Have you ever been to a Gaming store before? (EB Games, Game, GameTraders plus all good stores)

 

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18.

What was the purpose of entering the store?

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19.

Was it a good experience?

 

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20.

Was the customer service satisfactory?

 

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21. How would you rate this survey? *
      

 
 
 
 
 

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