Harley-Davidson IMC Survey
Answers marked with a * are required.
1.
Harley-Davidson IMC Survey
Please answer each of the questions to the BEST OF YOUR CURRENT KNOWLEDGE. Try to refrain from going to the Harley-Davidson website while doing the survey. Thank you!
1.
What is your gender?
*
Male
Female
2.
What is your age?
*
0-20
21-30
31-40
41-50
51+
3.
Do you own a motorcycle? If yes, what brand?
*
Harley-Davidson
Yamaha
BMW
Ducati
Honda
Suzuki
Other
No, I do not own a motorcycle
4.
Other than motorcycles, what is the first thing that comes to mind when you think of Harley-Davidson?
*
5.
Most recently, where do you remember seeing a Harley-Davidson motorcycle advertisement?
*
Magazines
TV
Radio
Internet
Newspaper
Billboards
Trade shows
Other
6.
What age do you believe the average Harley-Davidson motorcycle rider is?
*
18-25
26-35
36-45
45+
7.
What types of motorcycles do Harley-Davidson produce? (choose all that apply)
*
Cruisers
Sport bikes
Touring
Sport touring
Dual Sport
Scooters/mo-peds
8.
Which style of Harley-Davidson motorcycle do you find most aesthetically appealing?
*
Sportster
Cruiser
Touring
Other
9.
If you were to buy a motorcycle, what would be your
current
budget?
*
Less than $10,000
$11,000 to $20,000
$21,000 to $30,000
$31,000 to $40,000
$41,000 to $50,000
$50,000+
10.
If you were to buy a motorcycle, what would be the
most
important factor?
*
Brand
Price
Aesthetics
Safety
Gas mileage
Technical specifications- “Quality of ride”
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