Harley-Davidson IMC Survey - Survey powered by eSurveysPro.com

Harley-Davidson IMC Survey

Answers marked with a * are required.

1. Harley-Davidson IMC Survey

Please answer each of the questions to the BEST OF YOUR CURRENT KNOWLEDGE. Try to refrain from going to the Harley-Davidson website while doing the survey. Thank you!

1. What is your gender? *

Male
Female

2. What is your age?
*

0-20
21-30
31-40
41-50
51+

3. Do you own a motorcycle? If yes, what brand?
*

Harley-Davidson
Yamaha
BMW
Ducati
Honda
Suzuki
Other
No, I do not own a motorcycle

4. Other than motorcycles, what is the first thing that comes to mind when you think of Harley-Davidson?
*

5. Most recently, where do you remember seeing a Harley-Davidson motorcycle advertisement? *

Magazines
TV
Radio
Internet
Newspaper
Billboards
Trade shows
Other

6. What age do you believe the average Harley-Davidson motorcycle rider is? *

18-25
26-35
36-45
45+

7. What types of motorcycles do Harley-Davidson produce? (choose all that apply) *

Cruisers
Sport bikes
Touring
Sport touring
Dual Sport
Scooters/mo-peds

8. Which style of Harley-Davidson motorcycle do you find most aesthetically appealing? *

Sportster
Cruiser
Touring
Other

9. If you were to buy a motorcycle, what would be your current budget? *

Less than $10,000
$11,000 to $20,000
$21,000 to $30,000
$31,000 to $40,000
$41,000 to $50,000
$50,000+

10. If you were to buy a motorcycle, what would be the most important factor? *

Brand
Price
Aesthetics
Safety
Gas mileage
Technical specifications- “Quality of ride”


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