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1.
What age are you?
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2.
Occupation?
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3.
Average salary (per calendar month /after tax/NI)?
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4.
Average monthly spend on cosmetics/ beauty products?
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5.
Approximate spend on perfume per product?
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6.
Does your income affect your cosmetic product/perfume purchase?
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7.
Do you own a celebrity endorsed/branded perfume? (i.e. Nicole Kidman – Chanel No. 5, Jennifer Lopez- Glow)
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8.
Have you ever bought a celebrity endorsed/branded perfume?
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9.
Does your income affect your celebrity cosmetic product/perfume purchase?
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10.
What reason/influence do you buy cosmetic products/ perfume? (You can tick more than one answer)
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11.
What types of the following advertisements affect/influence your product purchase? (You can tick more than one answer)
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12.
Would you purchase a cosmetic product because its been endorsed/branded by a celebrity in an advert?
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13.
What reasons influence your purchase decisions of celebrity endorsed/branded products? (You can tick more than one answer)
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14.
In your opinion, do celebrities create more awareness for a product then non-celebrities?
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15.
Do you view celebrity endorsement as a signpost to quality?
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16.
Would a celebrity ‘Fall from grace’ (scandal) put you off buying a product they actively endorse?
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17.
Would you buy a cosmetic product endorsed by a celebrity or rather a non-celebrity?
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18.
Do you feel that by purchasing a celebrity endorsed/branded product build an association/resemblance with the product or celebrity?
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19.
Will the advertisement be more believable and the product more attractive if the celebrity lifestyle/behaviour matches the cosmetic product?
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20.
In your opinion, if a celebrity endorses many different cosmetic products does the believability /trustworthiness of the celebrity turn unfavourable for purchase? (i.e. Eva Longoria L’Oreal, Pepsi, Microsoft)
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21.
Do you reframe from purchasing cosmetic products if they are celebrity endorsed/branded?
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22.
Overall, what do you think about celebrity endorsed cosmetic product? (i.e. Are the adverts more effective? Does it affect purchase intention?)
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