Online Shopping Behavior

Answers marked with a * are required.

1. Online Shopping Behavior

1. Gender *

Male

Female

2. Age

3. Status *

Single

Married

Divorced

4. Level of education *

High school or below	Bachelor Degree
Diploma	Higher than Bachelor Degree

5. Occupation *

Student	Business Owner
Government Officer	Housewife
Private Company Employees	Others

6. Income per month *

Below 5,000 Baht	15,000 – 19,999 Baht	25,000 – 29,999 Baht
5,000 – 9,999 Baht	20,000 – 24,999 Baht	30,000 – 34,999 Baht
10,000 – 14,999 Baht	20,000 – 24,999 Baht	More than 35,000 Baht

7. Do you own a computer? *

Yes

8. How many hours per day do you spent online? *

1 Hour	4 Hours
2 Hours	More than 4 hours
3 Hours

9. Did you personally make, influence, or participate in any purchases on Internet? *

Yes

10.

How important is that you access shopping website?

extremely important	slightly not important
fairly important	not important at all
neither

11. How often do you purchase goods online per year? *

1 – 5 times /year	16 – 20 times /year
6 – 10 times /year	20 times /year
11 – 15 times /year

12. How much do you purchase goods online per time? (on average) *

Below 500 Baht	3,001- 4,000 Baht	7,001- 8,000 Baht
501 – 1,000 Baht	4,001 – 5,000 Baht	8,001 – 9,000 Baht
1,001- 2,000 Baht	5,001- 6,000 Baht	9,001- 10,000 Baht
2,001 – 3,000 Baht	6,001 – 7,000 Baht	More than 10,000 Baht

13. Why do you purchase goods online? *

Convenient

Infinite variety of products

Able to compare product price and feature

No need for vendors and pressure to buy

Other (Please Specify)

14. What factor considered as the reason you do not purchase products or services through the Internet? *

enjoyment of retail shopping lost

privacy and security issues

don’t know which website to be trusted

product uncertainty (product category risk)

too many choices

access to internet and computer necessary

Other (Please Specify)

15. Do you trust online shopping? *

Yes

16. Did products you received from online shopping meet your expectation? (on average) *

Very Dissatisfied	Satisfied
Not Satisfied	Very Satisfied
Neutral

17. Do online shopping help you save time and effort than shopping at local retail store? *

Very Dissatisfied	Satisfied
Not Satisfied	Very Satisfied
Neutral

18. Online Shopping Behavior *

	Strongly agree	Slightly agree	Neither	Slightly disagree	Strongly disagree
Is transaction security the factors influencing online shopping decision?
Is personal privacy and security the factors influencing online shopping decision?
Is product price and quality the factors influencing online shopping decision?
Is after sales service the factors influencing online shopping decision?
Is convenience and save time the factors influencing online shopping decision?
Is all time shopping accessibility the factors influencing online shopping decision?
Is promotion and advertisement the factors influencing online shopping decision?
Is shorter delivery period the factors influencing online shopping decision?
Is ease of product price and quality comparison the factors influencing online shopping decision?
Is variety of globally product the factors influencing online shopping decision?
Is customer’s review availability the factors influencing online shopping decision?
Is website provided sufficient product information and explanation the factors influencing online shopping decision?
Is the ability to provide what has been promised the factors Influencing online shopping decision?


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