LinkedIn Social Media Participation

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1. How's LinkedIn doing?

Mario Sundar, LinkedIn's Community Evangelist, wrote on his blog in August 2007 that there are eight things a company should do to participate in social media:
- Be where the users are
- Facilitate easier means of communication with them
- Create brand evangelists
- Be a source of information on the company
- Respond swiftly and honestly
- Start publishing content
- Stir internal company conversations
- Improve product and user experience

How do you think LinkedIn is doing in each of those areas?

1. How is LinkedIn doing in each of these areas with regard to engaging its customers?

1 - Unacceptable

2 - Poor

3 - Fair

4 - Good

5 - Excellent

Be where the users are

Facilitate easier means of communication with them

Create brand evangelists

Be a source of information on the company

Respond swiftly and honestly

Start publishing content

Stir internal company conversations

Improve product and user experience


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