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1.
What is your main reason for shopping for new clothing?
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2.
Which store(s) would you say you shop in most often for clothing for yourself?
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3.
Do you shop with these retailers or other retailers online for clothing?
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4.
How often do you browse/shop online for clothing?
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5.
When shopping online, do you complete the transaction...
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6.
What do you notice first on the homepage of a fashion retailer website (image, text, promotion, menu etc)?
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7.
When shopping online do you like when retailers use music and/or video on their homepage?
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8.
When shopping online do you like when retailers use scrolling images on their homepage?
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9.
What motivates both your in-store and online shopping purchases? Please select all that apply.
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10.
Where 1 is very important and 5 is not important, please rate the following:
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11.
How do you prefer to see garments displayed online?
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12.
And please explain why you prefer this method of display:
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13.
Does the appearance (e.g. age) of a female model influence your purchase decision?
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14.
If so, why?
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15.
How long do you usually spend browsing/shopping online at any one time?
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16.
Do you find yourself spending more time shopping online when displays are attractive to you?
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17.
What other activities do you use the internet for? Please select all that apply.
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18.
Do you have any other comments about online browsing/shopping and display methods?
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