Kremer/Hood Performance Measures Assessment
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Name: *
 
 
 
Email: *
 
 
 
Firm Name: *
 
 
 
City, State *
 
 
 
Industry and Number of People *
 
 
 
Gross Revenue Range
 
 
 
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1. Key Financial Measures of Value Creating Activity
 
 
 
1st Bottom Line
 
 
 
Cash Flow from Operations (OCF)
 
 
 
Use Direct Cash Statement (pure)
 
 
 
Use Indirect Cash Statement (reconciles cash to non-cash values)
 
 
 
1st Bottom Line Driver
 
 
 
Operating Cash Flow (OCF) / Sales
 
 
 
2nd Bottom Line
 
 
 
Net Profit
 
 
 
2nd Bottom Line Drivers
 
 
 
Sales
 
 
 
Expenses
 
 
 
3rd Bottom Line
 
 
 
Return on Assets
 
 
 
3rd Bottom Line Drivers
 
 
 
Return on Sales (Net/Sales)
 
 
 
Asset Turnover (Sales/Assets)
 
 
 
Other Key Financial Drivers of the Bottom Lines
 
 
 
COGS/Sales
 
 
 
MSG&A/Sales
 
 
 
Receivable Days
 
 
 
Inventory Days
 
 
 
Payable Days
 
 
 
Sales/Net Fixed Assets
 
 
 
Fixed Asset Investment
 
 
 
2. Key Non-Financial Measures of Value Creating Activity

Any metric focusing on workflow, and how the flow of work (value creating activity) relates to both the customer and overall financial results. Can also be called a key driver, sub-driver, or key performance indicator


List key non-financial numbers if you use any specific data point(s) having a direct relationship to overall financial well-being.
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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