Consumer Motivators Towards Organic Produce

Answers marked with a * are required.

1. Part I: Open Responses

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Thank you so much for taking the time to participate in this survey! This survey is part of a Masters program at the University of Iceland and the goal of this research is to study and ultimately find out what is most important to you when purchasing produce and to what extent words such as 'green', 'local' and 'organic' are important in purchasing decisions between consumers and businesses. What we hope to do is ultimately find out a strategy for giving new and creative ways for obtaining food that best reflects everybody's values at the best prices.

1. What produce do you feel is lacking (i.e. hard to find) in Iceland?

2. What produce do you feel is absent (i.e. cannot be found at all) in Iceland?

3. What changes would you hope to see regarding produce in Iceland?

4. Are you currently satisfied with the prices and availability of fish for consumption in Iceland? If not, what would you hope to see changed?

5. Any additional comments?


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