Club Monaco Product Line Survey
Answers marked with a * are required.
 
1. Which category below includes your age? *
      

 
 
 
2. What is your gender? *
      

 
 
 
3. How often do you use the following? *
  +5 / Day 1 / Day 1 / Week 1 / Month Less than 1 / Month
Facebook
Twitter
Instagram
Youtube
Pinterest
Online blogs
Newspapers
Magazines
Television
 
 
 
4. When do you purchase lingerie/undergarments? (Choose all that apply) *
      
 
 
 
5. Where do you purchase lingerie/undergarments from the most often? (Choose all that apply) *
      
 
 
 
6. On average, how much do you spend on lingerie/undergarments a year? *
      

 
 
 
7. Rate the importance of each to you when purchasing lingerie/undergarments. *
  Extremely Important Very Important Somewhat Important Not Very Important Not At All Important
Brand
Comfort
Fit
Size Range
Style
Colour
Support
Price
Free Gift With Purchase
Customer Service
Ease of Care (Doesn't need to be hand washed)
 
 
 
8. Which style of bras do you usually purchase? (Choose all that apply) *
      
 
 
 
9. What style of underwear do you usually purchase? (Choose all that apply)


*
      
 
 
 
10. What is your favorite brand of lingerie/undergarments and why? *
 
 
 
11. If Club Monaco were to sell bras in cup sizes A to DD for $75 - $100, and underwear in sizes XS to XL, would you be interested in purchasing their lingerie? (If yes why?, if no why not?)

*
 
 
 
12. When do you purchase fragrance/perfume? (Choose all that apply)


*
      

 
 
 
13. Rate the Importance of each of the following to you when purchasing a fragrance/perfume. *
  Extremely Important Very Important Somewhat Important Not Very Important Not At All Important
Brand
Price
Scent
Packaging
Ingredients
Product size offerings
Take-home samples
 
 
 
14. Where do you usually purchase fragrance/perfume? (Choose all that apply)

*
      
 
 
 
15. On Average how much a year do you spend on fragrance/perfume? *
      

 
 
 
16. When it comes to fragrance/perfume, which type of scent do you usually purchase?

*
      

 
 
 
17. Which fragrance/perfume do you usually purchase? (Choose all that apply) *
      
 
 
 
18. What is your favorite brand of fragrance and why? *
 
 
 
19.
If Club Monaco were to launch a line of 3 fragrances (Sweet, Citrus, and Floral). Available in 5ml, 15ml, and 25ml bottles as well as a 1.5ml sample. Ranging from $45-$65, would you be interested in purchasing a fragrance from Club Monaco? (If yes why, If no, why not)
*
 
 
 
20. When do you purchase soft textiles (bedding/towels) for your home? (Choose all that apply)

*
      
 
 
 
21. Where do you usually purchase soft textiles (bedding/towels) for your home? (Choose all that apply)

*
      
 
 
 
22. On average how much do you spend on soft textiles (bedding/towels etc.) in a year? *
      

 
 
 
23. Rate the importance of the following to you when purchasing soft textiles (bedding/towels etc.) for your home. *
  Extremely Important Very Important Somewhat Important Not Very Important Not At All Important
Brand
Price
Style
Colour
Thread Count
Organic Materials
Size Range
Comfort
Hypoallergenic Materials
Ease of Care (Doesn't need to be hand washed)
 
 
 
24. What style of soft textiles (bedding, towels etc.) do you buy for your home? (Choose all that apply)
      
 
 
 
25. What size of bedding do you purchase? (Choose all that apply if more than one) *
      
 
 
 
26. How many of the following do you own? *
  0 1-3 4-7 8-10 10+
Face cloths
Hand-towels
Body towels
Beach towels
 
 
 
27. If Club Monaco were to launch a line of soft textiles including fine-spun cotton towels priced at $8 ea. to 70$ a full set. Would you be interested in purchasing towels from Club Monaco? (if yes why, if no why not) *
 
 
 
28. If Club Monaco were to launch a line of soft textiles including 300-thread count bedding, including two sheets, two pillow cases and a duvet cover priced at 300$ a full set for a double. Would you be interested in purchasing bedding from Club Monaco? (if yes why, if no why not)
 
 
 
29. If Club Monaco were to launch a line of the following, which would you be most interested in? *
      

 
 
 
 
 

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