Promoting Durian Using Interactive Multimedia

Answers marked with a * are required.

1. Promoting Durian Using Multimedia

Hi, I'm Ezral @ Orell, final year student Digital Media from the Faculty of Creative Multimedia, Cyberjaya. I am doing a survey for my FYP about Promoting Durian Using Multimedia.

I wish that you can spend a minutes or two to complete my survey.
Your help in completing my survey form would be appreciated. Thank you very much

1. What is your gender? *

Male
Female

2. How old are you? *

13 - 17
18 - 25
26 - 35
36 - 45
46-55
> 56

3. What is your cultural background? *

Malay
Chinese
Indian
Other (Please Specify)

4. What is your current marital status? *

SIngle
Married
Divorced

5. Where do you live? *

Urban (City or Town)
Suburban (Residential areas on the outskirts of a city or large town)
Rural (Countryside)

6. Please specify your highest educational status *

Secondary School
Diploma
Degree
Master
PhD

7. Your profession status please? *

Full-Time
Part-Time
Student
Retired
Unemployed

8. Do you like durian? *

Yes
No

9. What do you know about durian? *

I know ALMOST EVERYTHING about durian (Expert knowledge)
I know ONLY BASIC information about durian (General knowledge)
I know NOTHING about durian (Zero-knowledge)

10. Do you think durian is a "potential" fruit or rather more towards a "controversial" fruit? *

Potential
Controversial
Both

11. Which type of durian do you like most? *

Durian kampung (original)
Clone durian
No idea, I just know how to eat only

12. How did you get all the information about durian previously? (You may choose more than 1 answer) *

Books/Magazines/Reading
TV and Radio Advertisements
Campaigns
Self-experiences
Parents/family culture
Websites
Other (Please Specify)

13. In your opinion, which of the elements (above) is THE BEST ways to get the information? *

Self-experiences
Parents/family culture
Books/Magazines/Reading
TV and Radio Advertisements
Campaigns
Websites

14. Do you want to know more about durian? *

Yes
No

15. Do you think using interactive multimedia is a good method to provide information about durian to the audiences? *

Strongly Agree
Agree
Disagree
Strongly Disagree

16. As a user, you are more prefer to gain information through...(You may choose more than 1 answer) *

Text
Graphic
Audio/Narration
Video/Animation

17. In order to promote durian using multimedia method, which elements should be emphasised to make it more attractive, interactive and informative? (you may choose more than 1 answer) *

User Interface
Video/Animations
Graphics
Background sound
Audio/Narration

18. What do you think about steps that have been taken by Government and private sectors to promote durian in presence day? *

Effective and Adequate
Effective but Inadequate
Weak
No steps taken at all

19. What is your opinion about the future of durian and your suggestion?

20. Thank you for your participation, May God bless you and me.... If you are final year student, you may paste your link as well, so I can help you too! Terima Kasih! Xie Xie Nandri! Syukran jazilan Thank you! Merci! Gracias! Ringraziarla!


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